About 30 minutes ago I saw a beer commercial (can't seem to remember which brand) with unmemorable footage displayed to the tune of The Kooks' Shine On and all I could think was "really?" A month or so back I saw a Bud Lite Lime commercial to a Santigold song (Lights Out) and thought "Ok....I guess they're trying a different sound?" and a couple weeks ago I saw the Miller Lite Lime commercial featuring The Dodos' Fools and thought "I guess they're going for edgy?" After this most recent indie music, ergo young hipster attraction, attempt I guess they're just trying to be young, funky and hip (like us?) and, frankly, I don't like it one bit. I have very little reason to resent it, and probably don't even care much deep down, but (in the words of the unforgivables youtube video guy) "Ion'tlikeit."
That's pretty much it......OH! I leave for Bonnaroo roughly tomorrow night and can't wait!!! To my likely 2.5 readers, expect a detailed account!
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